“When your product is physically massive, your digital presence needs to be just as bold.”
The Business Challenge
A regional leader with 25+ years of experience lacked a tool to showcase their vast billboard inventory. Sales relied on manual site visits and static PDF maps, slowing down the sales cycle for prospective B2B clients.
Strategic Approach
I architected a professional B2B platform that communicates 2.5 decades of authority. The design utilizes high-contrast imagery and bold typography to match the impact of large-format advertising, prioritizing a "Live Catalog" of available spaces.
Technical Solution
Integrated an interactive location map covering the entire Podhale region, allowing advertisers to filter and view available structure specs in real-time. Created a streamlined lead generation channel that provides all necessary technical specs upfront.
Key Outcomes
The platform serves as the primary sales tool, drastically reducing the need for initial site visits. The company now has a credible digital asset that supports high-ticket B2B negotiations and captures leads from outside the region.