“A salon website needs to do one thing exceptionally well: get people into the chair.”
The Business Challenge
Despite having a top-tier team, the salon had zero digital visibility, relying solely on walk-ins and phone calls. They needed a professional online identity that reflected their premium positioning and automated the booking process.
Strategic Approach
I designed a high-conversion single-page experience that mirrors the salon’s physical elegance. The flow guides visitors from visual inspiration to immediate action, placing the booking CTA as the primary focus across all viewports.
Technical Solution
Developed a custom frontend integrated with the Bukka scheduling system, providing a frictionless 24/7 booking experience. The site features a structured service catalog and accessibility-first design, achieving a 95+ performance score on mobile.
Key Outcomes
Online inquiries became the primary booking channel within the first month, significantly reducing administrative overhead. Local SEO efforts secured top rankings for "salon fryzjerski Wieliczka," establishing the salon as the local market leader.