“We built a booking engine that feels like planning an adventure, not filing a form.”
The Business Challenge
The client relied entirely on offline manual bookings and word-of-mouth, missing out on the surge of international tourists searching for private Tatra mountain experiences. Competitors with superior digital presence were capturing the market, while the client had zero online visibility.
Strategic Approach
I engineered a performance-first platform using Next.js and Payload CMS, poising each tour as a premium, curated experience. The architecture focuses on immediate discoverability and emotional pull, utilizing high-resolution mountain photography paired with a seamless inquiry flow that requires under three clicks to initiate.
Technical Solution
The system features a dynamic, SEO-optimized tour catalog allowing for instant content updates. I implemented structured data for rich search results and a "Highland Advantage" value proposition section to establish immediate trust. The site is statically generated for sub-second load times, ensuring zero friction for mobile users on mountain networks.
Key Outcomes
Within 90 days of launch, organic traffic surged by 400%, securing first-page rankings for high-intent keywords. Integrated lead capture increased inquiry volume by 3x compared to the previous phone-only workflow, with a mobile bounce rate sustained below 30%.
Visual Overview
“Every tour card sells the experience before the traveler even clicks.”