“The design challenge was unifying 20+ unique tours into one cohesive, premium product.”
The Business Challenge
The provider offered extensive private tours but lacked a central authority platform. Offerings were fragmented across third-party OTAs, leading to high commission leakage and a diluted brand presence that failed to communicate their all-inclusive value proposition.
Strategic Approach
I built a unified Next.js discovery platform designed to scale. The architecture categorizes complex offerings into intuitive thematic groups, using filterable navigation to reduce cognitive load. SEO was baked into the core, targeting high-conversion queries like "Auschwitz private tour" with specialized landing pages.
Technical Solution
Implemented a category-based catalog powered by a flexible CMS for rapid iteration. I integrated a "Trust Architecture" highlighting six key differentiators—private transport, skip-the-line access, and transparent pricing—effectively eliminating common booking objections at the first touchpoint.
Key Outcomes
Direct bookings now account for over 60% of total revenue, dramatically reducing OTA dependency. The platform achieved first-page dominance for multiple competitive keywords, with average session duration exceeding 3 minutes, indicating high user engagement.